Resiliency

Resiliency is a brand built entirely around a spokesperson, a successful bodybuilder with a large social media following, who is also a personal trainer and participant in Mister Olympia 2024. The brand was not created solely by the bodybuilder but by a large company that invested in him. For them, we created the brand identity (including the logo) and various types of merchandising, including shakers, protein products, and other food-related communication. Additionally, we developed their website.