Definitely not obvious? Creating a reserved ADV in general for an app. We’re not talking about common formats and resolutions, but rather something that is often very cramped for the graphics and elements that need to be included. Additionally, there can be various dynamics such as animations that occasionally overshadow the graphics and/or other disruptive elements.
In the case of 45° minuto, the challenge was the different formats of various phones combined with a highly adaptive UI in terms of resizing. This was because, in earlier times, when it wasn’t yet commonly done, the CTO of the app and I developed fully customized resizing logic for the UI, using only percentages and no pixel units.
However, this meant that the production of advertising material could only be done by me, as any other graphic designer unfamiliar with the app lacked the necessary know-how. On the plus side, this allowed me to handle PSD files from major clients and see how the top designers at major companies work and organize their projects.
